There is a new way to knowledge the do the job of Mexican artist Frida Kahlo. Artwork fans earning a pilgrimage to her hometown of Mexico City, where by she lived at La Casa Azul with her husband, fellow artist Diego Rivera, can now include a next cease to their itinerary: “Frida: La Experiencia Immersiva.”
That’s ideal, Kahlo, possibly the world’s most renowned girl artist, has gotten the “Immersive Van Gogh” remedy, with a 35-moment projected mild exhibit that animates 26 of the artist’s works in more substantial-than-lifetime manner. For the reason that Kahlo specialised in self-portraits, the working experience is one thing of an immersive autobiography, telling the tale of her struggles with disease and incapacity, as perfectly as her unconventional and typically fraught romance with Rivera.
The exhibition is a way “to get to know Frida’s paintings, which have been about the planet, but with a minor bit of familiarity and intimacy,” the artist’s wonderful-grandniece Mara de Anda told Agence France Presse. “I think that Frida was quite avant-garde and modern so this suits flawlessly. She was a girl forward of her time.”
But while the show does have the Kahlo family’s stamp of acceptance, it is also is a company affair, presented by the National Financial institution of Mexico Citibanamex and OCESA, a Mexican concert advertising company. The show was manufactured by Iñaki Barcos Melga and functions visuals by Mexican multimedia working experience company Cocolab, which bills by itself as working at the intersection of art, technologies, and entertainment.
“FRIDA is an immersive, multi-sensory experience that can take the work of artist Frida Kahlo and offers it on a monumental scale accompanied by new music, scenography, sculpture, conversation, and digital animation,” Cocolab stated on its web site.
The encounter opened on July 6, to coincide what would have been the artist’s 114th birthday. It is on see at Fronton Mexico, an amusement venue housed in an Art Deco developing.
Two-and-a-50 percent yrs in the generating, the knowledge attributes famed Kahlo paintings this kind of as The Two Fridas, Female with a Demise Mask, Me and My Parrots, and The Broken Column, Mexican music, and narration drawn from the artist’s letters and diaries. It makes use of 90 projectors and 50 speakers to existing a 360-degree eyesight of Kahlo’s everyday living and vocation.
There is also an interactive “Free Stroke” set up the place visitors can draw digitally, and a “Fantastic Creatures” home the place they can selected the figures in Kahlo’s artwork that very best represents them.
“You can also hear to the music she listened to, you can see particulars of her function, [and] you can also locate out family members strategies,” Frida Hentschel Romero, yet another good-grandniece, explained to Reuters, calling the experience “very distinctive from what we have viewed [before].”
Tickets range from MX$280 ($14) to MX$369 ($18).
See a lot more images of the set up under.
“Frida: La Experiencia Immersiva” is on check out at Frontón México, De La República 17, Tabacalera, 06030 Mexico Town, CDMX, Mexico, July 6–September 30, 2021.
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